Cookie Policy

Effective Date: 23/1/2025

Introduction

Universal Fitness Exports Ltd, trading as BRAW ("we," "our," "us"), uses cookies and similar tracking technologies on our website to improve your browsing experience, personalise content, and analyse website traffic. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

By using our website, you consent to our use of cookies in accordance with this policy. If you do not agree with our use of cookies, you may adjust your browser settings or decline certain cookies as outlined below.


What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help the website function efficiently and provide useful information to the website owners. Cookies may collect data such as your IP address, browser type, device information, and browsing activity.


Types of Cookies We Use
We use the following categories of cookies on our website:

  1. Essential Cookies
    • These cookies are necessary for the website to function and cannot be switched off in our systems.
    • Examples include cookies that enable shopping cart functionality and secure customer account login.
  2. Performance and Analytics Cookies
    • These cookies collect information about how visitors use our website, such as which pages are most visited.
    • They help us improve website performance and user experience.
    • We use tools like Google Analytics for this purpose.
  3. Functional Cookies
    • These cookies enable the website to provide enhanced functionality and personalisation, such as remembering your preferences or login details.
  4. Targeting and Advertising Cookies
    • These cookies track your browsing habits to deliver relevant advertisements.
    • We may use third-party services, such as Facebook Ads and Google Ads, to display personalised advertisements based on your interests.


Third-Party Cookies
We use third-party service providers to assist us in analysing website traffic, displaying advertisements, and improving our services. These third-party providers may place cookies on your device when you use our website.

Examples include:

  • Shopify: For facilitating transactions and customer experience.
  • Google Analytics: To analyse website traffic and user behaviour.
  • Facebook Ads: For personalised advertising campaigns.
  • PayPal, Stripe, and other payment gateways: For secure payment processing.

We do not control the use of cookies by third-party providers. Please review their privacy policies for more information.


How Long Do Cookies Last?
Cookies can be:

  • Session Cookies: These are temporary cookies that expire once you close your browser.
  • Persistent Cookies: These remain on your device until they expire or you delete them. Persistent cookies help us recognise you as a returning visitor.


Managing Your Cookie Preferences
You can manage or disable cookies through your browser settings. However, please note that blocking certain cookies may impact the functionality of our website.

Steps to Adjust Cookie Settings:

  1. Browser Settings: Most web browsers allow you to manage your cookie preferences. Check the "Help" section of your browser for instructions.
  2. Opt-Out Tools: You can opt out of analytics cookies by using tools such as Google Analytics Opt-out Browser Add-on.
  3. Cookie Banner: When you first visit our website, you will see a cookie banner where you can choose to accept or decline non-essential cookies.


Cookies We Use
Here is a list of some of the cookies we use, along with their purpose:

Cookie Name

Purpose

Type

Duration

_shopify_fs

Tracks session start times

Essential

Persistent (2 years)

_ga

Google Analytics tracking

Performance/Analytics

Persistent (2 years)

_gid

Tracks user behaviour

Performance/Analytics

Session (24 hours)

_fbp

Facebook advertising

Targeting/Advertising

Persistent (3 months)


Your Rights

Under applicable data protection laws (e.g., UK GDPR), you have the right to:

  • Access information about the cookies we use.
  • Withdraw consent for non-essential cookies at any time.

To exercise these rights, please contact us at support@brawstore.com.


Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable regulations. Any updates will be posted on this page with an updated "Effective Date."


Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:

  • Email: support@brawstore.com
  • Address: Braw, Everyday Athlete Gym, Unit 18, 100 Borron Street, Port Dundas, Glasgow, G4 9XG